Seller Nuggets

5 ways to get Amazon Buy Box early and increase your sales!

5 ways to get Amazon Buy Box early and increase your sales!


If you are new to selling on Amazon, you must be overwhelmed by the lingo Amazon and it’s seller community uses. Out of all the terms that you will familiarize yourself with over time, Buy Box remains the single most important term that you must understand if you are really interested in making some serious sales on Amazon.

Few commonly asked questions around Buy Box include: what is amazon buy box, what are buy box rules, what is the buy box algorithm, how to win the buy box 

So we decided that in this blog article we will try to explain what Buy Box is, what makes it so crucial in the Amazon selling world, how it affects your sales and how to have it on your products.

So, let’s dive in.

What is Buy Box?

Buy Box is the little white area beside the product details where your buyers have the option of “Buy Now” and “Add to Cart”.

So, what does a product with no buy box look like?

How does it affect your Amazon sales?

According to Amazon, more than 80% of sales on Amazon happens through the Buy Box only. This goes to much higher levels in case of mobile devices. And this sounds a no-brainer since the buyer has to go through one more step of “View more offers” before he/she can make the purchase in case your products do not have the buy box. So the probability of having great sales on Amazon reduces to zero when you do not have the Buy Box.

How to win/get the buy box?

Well, getting (becoming eligible for the buy box) and winning the buy box are two different things. Let’s first talk about getting the buy box on your products and leave “winning buy box” for some other day.

So, by now you have realized the role buy box plays in growing sales on Amazon. Some sellers never get the Buy Box whereas others get it quite early. After years of expertise in Amazon account management, we have figured out the parameters that affect the Buy Box.

So, let’s lay down some of the factors, working on which can help you get the Buy Box:

  1. Views and Sessions: Products with high visibility (reflected by page views and sessions in the Business Report) are more likely to get the buy box. Buy box and product visibility are heavily inter-related. Having greater product visibility gets it the buy box which in turn increases the visibility (thereby increasing sales). So work on increasing the views and sessions of your products.
  2. Seller Performance Metrics: One of the most obvious ways of having a stellar performance on Amazon is consistently exceling on Performance Metrics. But as far as Buy Box is concerned, the most important parameters you should be monitoring tightly are:
  • ODR (Order Defect Rate): Yes, quite predictably, this parameter plays a very important role in getting as well as having the buy box. Being based on customer feedback, A-to-Z claims and chargeback, they are the indication of customer satisfaction with your products. So, if your ODR is on the rise, you are most likely going to lose the buy box. Beware!
  • QCR (Quality Complaint Rate): This parameter was recently introduced by Amazon as a performance metric. It is also the most important metric in determining whether you are eligible for the Buy Box on your products. This takes into the %age of orders that were returned by the buyer due to quality issues. You can avoid high QCR by creating your catalog the right way.
  1. Customer shopping experience offered on an item: Your chances of getting the buy box jump significantly when you make changes to your shipping time and delivery options. When you offer 24/7 customer service, you contribute to the overall experience of the Amazon customers. This makes Amazon customers happy and in turn Amazon rewards you with the Buy Box. This factor is automatically taken care of when you enroll for FBA (Fulfilment by Amazon). Also, the number of successful orders placed (with no return/refund) is an indication of great customer experience which can help you get the buy box early.
  2. Competitive Pricing: Whether it is about winning the buy box or getting the buy box, it is crucial to have your products priced competitively. You can also lose the buy box in case you have priced your products much higher than the average price over time.
  3. Selling Branded items: When you sell under your own brand, you are more likely to have the Buy Box on your products. But you must make sure that you are taking utmost care in creating a great catalog by putting the right title, description and category. Not working on your catalog can confuse your buyers and this can have very disastrous effects on your seller performance metrics (covered in point no 3) leading to zero buy box.

While we have outlined some of the parameters, there are a plethora of other factors. Believe us, this is just a tip of the iceberg. For queries, comment below.

Having trouble getting the buy box? We will be happy to help. Click the button below to get connected. 


How to remove Negative feedback on Amazon?

Remove Negative seller feedback

What is Seller Feedback?
We live in a time where customer reviews can make or break a business. And the buyer has more opportunities than ever before to let their voice be heard! But we are all aware of the universal truth (no matter what kind of business you have) is that angry customers are much more likely to leave you negative reviews than happy customers are to leave positive reviews. Keep reading to know about ways in which you can remove negative seller feedback on Amazon.

Why Does Seller Feedback Matter?
As far as Amazon is concerned, your seller feedback rating is really an important parameter. Amazon deeply values the buyer experience and they don’t want bad sellers tarnishing their brand by providing bad customer experience.

How to remove the negative feedback?
You cannot prevent negative seller feedback, but you can follow the right steps to remove it or at the very least minimize the effect of one lone review on your overall seller rating.

  1. Remove Negative Feedback On Amazon By Contacting Amazon Directly:
    Amazon has a list of situations in which they can remove buyer feedback. If they agree to remove those notorious negative feedback, the impact of the feedback will be removed from your overall feedback score as well.
    Amazon will remove a negative feedback in the following cases:

    1. The feedback includes words commonly understood to be obscene or profane
    2. The feedback includes seller-specific, personally identifiable information, including email addresses, telephone numbers or full names.
    3. The entire feedback comment is a product review
      Amazon elaborates on that last point by stating, “if the comment contains both a product review and feedback about your service, we will not remove the feedback.”
      If you think that any of these cases apply to your situation, you can proceed with this step and submit an Amazon feedback removal request.
  1. Have Amazon Strike-Through Buyer Feedback
    In some cases, Amazon does not remove the feedback from your account, but they will strike-through it. Feedback marked through by Amazon after submitting an amazon feedback removal request
    Amazon actually strikes through the original feedback and then adds a “Message from Amazon” with more information.
    Just like the feedback removal, the strike-through will remove the impact of the feedback from your overall score. The only difference is that buyers will still be able to see the comment and rating.
  1. Contact the Buyer Directly
    Generally, you would be lucky with getting a strike-through or removal. But sometimes a negative review does not fulfil the Amazon feedback removal request criteria. In that case, if you still feel that the negative feedback was unwarranted, you can contact the buyer directly to get the issue resolved.
    In fact, Amazon encourages you to first resolve the buyer’s concerns before reaching out to them about feedback. Here is the exact wording of their policy.
    How to handle negative seller feedback on Amazon
  2. Get More Positive Feedback
    Get more feedback!
    This will happen naturally as you continue to sell more products. We often find that sometimes we may go a few weeks without getting any feedback and then suddenly we will get several right in a row. Things can change quickly on Amazon!

Need help with Negative Feedback removal? Reach our Amazon experts today!

Starting an E Commerce Business?

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#Account #Management makes everything better.
Sustaining the business on the #ecommerce platform is the new challenge the marketplace is now facing. The communication gap between the buyer-seller is well understood by us and we at #Bridge2Businessproactively strive for continuous engagement of customers to protect your business from any disputes. The performance of the account is continuously gauged and adequate course of actions are taken to let your business contract always be aligned with the e-commerce policies. 

#Bridge2Business enhances the account performance by continuously improving the following parameters:
Order defect rate
Cancellation rate
Late Dispatch rate
Policy Violation
Buyer messages response time
Positive customer reviews
Reduction in customer A2Z claims.

#Bridge2Business is one stop solution to manage the selling of products on ecommerce platforms to stay competitive in the market. We have innovative ideas to match your every requirement and challenges encompassing sales, item lists, order management, customer support and promotion.

The account management services primarily includes –
Accurate and precise listing of products on ecommerce platform by numerous procedures – listing loader & flat file formats to name a few.

Complete assistance with image and cataloging of the products.
Complete Order management, starting from creation of shipment label and packaging list, confirmation of shipments, cancellation of orders and scheduling of pickups.

Shipment creation for warehouse allocation and its tracking on behalf of clients. Enhanced Buyer-seller communication for customer engagement and brand building. Timely management of Returns & Refunds as per #eCommerce platform policy.